In
an increasingly competitive environment, the need for greater
accuracy in forecasting the future demand for railway services is
becoming paramount. Not only is this an essential requirement for
running any rail business but is also a pre-requsite for winning
franchise bids.
The ability to analyse and anticipate socio-economic and demogrpahic
trends as well as to factor the impact of market
plans,
product development, timetable
planning and pricing actions into
business and financial plans,
is a vital commercial capability for any rail company. This is true of
all types or railway operations – from
high speed passenger services operating
in highly commercial environments to suburban,
metro and rural
passenger services where getting the
balance right between subsidy and revenues can make the difference
between profit and loss.
First
Class Partnerships has developed forecasting capabilities and
associated models to support the commercial planning of a number of
companies based in the UK
and other parts of the European Union.
